This post contains affiliate links, which means I have or can make a small commission for any purchase made using one of my links. Thanks for your support, as always!
Using keywords on Pinterest is a vital part of your Pinterest strategy. It’s not important, it is necessary. You absolutely need to be using keywords on Pinterest if you want your pins to be seen.
You probably already know by now that Pinterest is a search engine. It works exactly like a search engine, the same as Google..almost.
Search engines rely on keywords to provide relevant results to their users. They produce relevant articles & images based on what the user has searched for.
This is important for you, as a blogger, because you want your content to show up in search results.
To get your content to show up in search results, you need to implement a strong SEO strategy. Part of an SEO strategy is finding and using the right keywords.
Because Pinterest is a visual search engine, you need to implement your SEO strategy here. You need to find and use the best keywords on Pinterest so that you’re pins will show up in search results.
My hope is that by the end of this post, you will understand what keywords are, how to find them, and then where to use them specifically on Pinterest.
So, let’s jump in.
What is a keyword?
From your perspective, a keyword is how you tell search engines what your content is about so that it shows up in search results.
From your target audiences’ perspective, keywords are how people will find your content when they are searching for something on Pinterest or Google.
You, as a blogger, need to implement keywords in the right places so that when someone is searching the web for a certain topic, your content shows up in search results.
For example, if you were interested in learning how to make homemade wine (because who doesn’t need more wine?), and you decided to search Pinterest for this information, you would probably search for ‘how to make homemade wine’ or ‘homemade wine’.
These are your keywords!
Research your Keywords
Put yourself in your readers (or potential readers) shoes. Think about what you would type into a search engine in order to bring up the content that you want people to see.
There are many tools out there that will help you research keywords. Ubersuggest is my favorite, by far. Neil Patel is an SEO genius, and his keyword tool is nothing short of amazing.
Use tools like SEMrush and Ubersuggest to research your keywords, then make a list of short and long-tail keywords that you want to target. (if you have no idea what short and long-tail keywords are, grab a copy of this free e-book, I promise you won’t regret it)
Another great thing about search engines is the auto-fill feature. If you want to know what people are searching for, just start typing it into the search bar and see what autofill suggests.
The key with auto-suggest is to make sure that you’re switching your browser to private before you perform a search. If you don’t, your browser will suggest things that it thinks you’d like based on your previous web activity.
Switching to private mode is important because it will give you unbiased suggestions.
If you want to learn more about SEO and keywords, grab this free e-book ASAP.
Super Simple SEO explains Search Engine Optimization and keywords in language that anyone can understand. It’s perfect for beginners, and did I mention it’s FREE!?
Where to Use Keywords on Pinterest
Now that you have your list of short-tail and long-tail keywords, you can start implementing them on Pinterest.
The best places to use keywords on Pinterest are:
– Bio & Profile Name
Your Pinterest username, profile name, and bio should all incorporate keywords that are relevant to your niche. Here’s an example of mine:
– Board Titles
Your board titles should accurately describe what the board is about, so using a keyword here is pretty straightforward. They should be short, to the point and include at least one keyword relevant to that board.
Here are some of my boards and their titles:
– Board Descriptions
This one is important! Your board descriptions should be well crafted, explain what your board is about and include as many keywords as possible. Here’s an example:
– Pin titles
Using keywords in your pin titles is non-negotiable. This is the first thing someone should see when they find your pin, and it’s make or break. The title will determine whether or not they re-pin or click through to your blog.
– Pin descriptions
Pin descriptions are another non-negotiable. You have to describe your pin in some way, and if you’re going to spend the time thinking of the perfect description, you damn well better include a keyword or two in there.
Pinterest is a search engine, but it also has some distinct features of a social media platform, and one of those is the utilization of hashtags.
If you have the Pinterest app on your phone, you can use it to get hashtag ideas. Open up your Pinterest app, and create a pin by clicking on the + sign. Choose an image (any image will work, you’re not actually going to publish the pin yet).
When you get to the next screen, go to Pin Description. Enter the # symbol followed by one of your keywords. The autosuggest feature should show you different hashtag ideas, and how many pins already exist under that hasthag.
My rule of thumb is to try to use hashtags that have a medium amount of pins, not too high but not too low. A happy medium, if you will.
– Image Title
If you want to be extra thorough in your keyword placement, save your images to your computer using your keywords. Search engines favor content that is SEO optimized, and part of that includes image titles and alt text.
Before you upload an image to Pinterest, go into your computer files first and change the image title to something that includes your keyword or words.
Using your keywords in these 7 places on Pinterest will help boost your Pinterest viewers/traffic, almost surely.
There is, of course, a lot more that goes into a successful Pinterest strategy. But understanding and implementing keywords is one aspect of that strategy that is non-negotiable.
Being successful on Pinterest might seem daunting, but that’s what I’m here for. To help you figure all this blogging shit out, and that includes a SOLID Pinterest strategy.
YOU SHOULD KNOW
The Pinterest algorithm used to be based on the chronological recency of a pin. It was much easier to get your pins to rank higher on users feeds when this was how it worked.
Today, Pinterest is geared more towards users who have the most domain authority, high number of followers/viewers, high CTR’s (click-through-rates), fresh content and above average pin design.
You might be saying to yourself: “How the hell can anyone do all that!?”
And that’s totally valid. Like I said, being successful at Pinterest marketing today is a lot of hard work. You have to be producing fresh, valuable content on your blog that people actually want to read. Then you need to be creating (or paying someone else to create) your pins, and implementing a Pinterest strategy that includes proper SEO and a pinning schedule.
The best thing you could do is to study other bloggers who have found success with Pinterest. Figure out what they are doing that you aren’t, or that you could be doing better, and start implementing some of their strategies.
Don’t copy other bloggers work, don’t plagiarize or rip off bloggers who have worked so hard to get where they are. Just study what tactics and strategies they are using and use that as inspiration.
If you have a question for one of these bloggers, reach out to them! Bloggers are a friendly group, we don’t bite. Find out if they have a Facebook group, that’s usually an easy and fast way to get in touch with someone- plus, maybe you’d like to join that Facebook group and connect with others who are trying to figure out this blogging thing too! If not, just send them an email.
I hope this post has been helpful to you, and I welcome your feedback and questions! Let me know in the comments what you think, and if you’ve seen success with my Pinterest strategies.