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I’ve been seeing a lot of info floating around lately about Pinterest updates for 2020.
In my humble opinion, these new Pinterest updates are nothing drastic.
I plan to make 2020 my best blogging year yet. I have big plans for this blog, and part of that includes a solid Pinterest strategy.
I plan to purchase the famous Pinteresting Strategies by Carly Campbell and start using her strategy soon. (I will definitely do a review post of the course once I’m finished so stay tuned for that!)
I am in Carly’s Facebook group and I have to say… she is incredibly knowledgable and super helpful, I’ve already picked up a lot of great info from her for free just by following her.
Overall, nothing major is going to change but I am implementing some small changes that will hopefully boost my traffic so I can finally get into Mediavine (fingers crossed!)
Pinterest is, in my opinion, the number one tool for bloggers to grow their traffic. It’s truly incredible what Pinterest can do for your numbers.
When I first started blogging, Pinterest was only 3 years old. It was a baby, really.
A 3-year-old toddler Pinterest is very much different than a 10-year-old pre-teen Pinterest.
The interface has always looked pretty much the same, but the algorithms have changed drastically.
Just like any other social media platform or search engine, the bigger and more intelligent it becomes, the more difficult it is to get your content in front of your audience.
The competition is real.
If it seems like it’s harder than ever to start a successful blog, you’re not wrong.
When the internet was still young, it was easier for people to find your content because… there just wasn’t that much content on the internet in general.
You don’t need me to explain that the internet has basically taken over our entire lives.
I don’t need to tell you how much fucking content is online right now.
At some point, you start to feel like you might as well just borrow a cool $80,000 from the US government and get a damn marketing degree.
I know it’s incredibly frustrating, especially if you aren’t seeing stellar results yet.
I not only want to make 2020 my best blogging year yet, but I also want to help you make it yours too. So let’s do this.
Here is what I am doing differently on Pinterest in 2020:
More Quality, Less Quantity
When I first started using Pinterest for my blog, I spent a lot of time making sure I was pinning only the highest quality content to my most relevant boards.
I also spent a lot of time on Pinterest. I was seeing great numbers, but I was also missing out on a lot of time I needed to be spending with my family and working on other blogging tasks. I was so hyper-focused on Pinterest, I nearly pushed aside every other thing I should have been doing.
After a while, I was just pinning to pin. I’d open the Pinterest app on my phone a few times a day, and just start pinning as many random pins as I could that were relevant to my niche.
I was never clicking through those pins, I wasn’t taking the time to truly curate the absolute best content I could.
I also started doing the same to my own pins, which tanked my numbers and got my Pinterest account suspended for two weeks.
I wasn’t being careful about when, how often and to what boards I was pinning my pins.
I would get on Pinterest for 5 minutes at a time and pin my own content to 10-15 boards at a time, thinking that I just needed to get as many eyes on my pins as I could. I thought I could do that by basically spamming my boards with my content.
Pinterest does not like that, especially not with the 2020 updates.
Mindful Manual Pinning is Key
Don’t think that just because you save a shit ton of pins your Pinterest viewers/blog traffic will dramatically increase.
You need to be really mindful of what content you’re pinning. Even if you only spend a few minutes a day on Pinterest, pinning quality content is the most important thing and will produce the best results for you.
Fresh Content for the Win
Part of the Pinterest updates for 2020 include a focus on FRESH content.
Does this mean you need to be publishing a new blog post every day? No.
What this means is that you should be designing new pins consistently, even for older blog posts. Especially for old posts.
Pinterest doesn’t want us to pin the same pin over and over again, which honestly… I get it.
Creating new pins is especially important for your evergreen content. If you have a blog post that is consistently driving traffic to your blog, it is never a bad idea to create fresh marketing materials for it.
Creating fresh pins means more work for us, but there are ways to make it easier and less of a time-suck.
You can download my free Pinterest templates for Canva, which can be edited to your heart’s desire.
I like to dedicate a specific day and amount of time solely to designing new pins templates, and then when I am ready to publish to Pinterest all I have to do is select the template I want to use and edit the wording.
Don’t Over-Complicate it
Using Pinterest to drive blog traffic or promote your business isn’t easy, but it doesn’t have to be overly complicated.
Focus on what truly counts, and you will start to see results.
I know it seems daunting, a never-ending and ever-changing stream of information. It is daunting, to be honest. It’s a lot of work, but it doesn’t have to suck.
You don’t need to spend hours on Pinterest every day. You just need to make the most of the time you do spend on it.