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Are Pinterest group boards dead? I don’t think so.

A week or two ago, Tailwind shared a video that had a lot of bloggers worried about ‘new’ Pinterest updates that might affect their Pinterest strategies and blog traffic.

But, in reality… the information shared in the video was not news to anyone keeping up with Pinterest updates.

The biggest concern that I saw in my blogging communities was that Pinterest was going to start placing priority on ‘fresh’ pins, or ‘new’ content.

Everyone was asking “Does this mean I am going to have to constantly be churning out new blog posts?”. The answer is no. We don’t!

This isn’t even a new update for Pinterest, it’s something that has been happening slowly for a while on the backend. Did we even notice? Nope.

We just kept doing what we do. Creating content and publishing it to Pinterest and keeping up with our Pinterest strategies, the same as usual.

While this update isn’t exactly new, it was still news to many bloggers.

To Pinterest, fresh content could mean new blog posts or it could mean creating a new Pin for your existing content.

I talk a lot about how to use this update to your advantage over on this post.

I’ve been hearing some other rumblings in the blogging community about Pinterest group boards being dead.

There are quite a few posts floating around about why Pinterest group boards don’t work. Of all the posts like this I’ve seen, some of them suggest using Tailwind Tribes instead of Pinterest group boards.

I use both Pinterest group boards and Tailwind Tribes because I believe that it produces the best results.

I have seen my traffic grow since I implemented this Pinterest strategy, which includes manual pinning + scheduled pinning via Tailwind.

I don’t believe that Pinterest group boards are dead. I think it’s a matter of finding group boards in your niche that are active + will help you grow.

So, how do you find the best Pinterest group boards on Pinterest that will actually help you grow your traffic?

Niche way, way, way down.

If you can think of a topic, there’s a group board for it.

I have seen group boards as specific as ‘Best Brownie Recipes’ and ‘Pasta Love’ and everything in between.

There are so many group boards out there. You can easily find broad niche group boards, where bloggers can share a variety of content as long as it’s somewhat related to the overall niche of the board.

While these kinds of boards can be helpful, I think it’s really important to find group boards that are really specific to what you blog about.

There is no shortage of Pinterest group boards, and the more specific you can get- the better.

This is how I find the best Pinterest group boards:

– Search Pinterest for ‘xyz group boards’ (insert any keyword here). Lots of bloggers have compiled lists of their favorite group boards. This is a great way to get recommendations for new group boards

– Do the same search on Pinterest, but change the filter to Boards instead of Pins

But don’t rely on other bloggers or Pinterest to guide you to the best group boards. Brainstorm ideas for what types of group boards would be the best for your blog niche.

Write down your blog categories, then write down subcategories of those. Break them down as much as you possibly can on paper.

Then go in search of any existing group boards you can find that are relevant to all of your subcategories.

If you can’t find a group board that is specific to your topic, start one!

How to Create Your Own Pinterest Group Board

– Log in to Pinterest on your desktop

– Navigate to your Profile in the upper right corner

– Navigate to Boards

– Click ‘Create Board’

– Name your board

After you name your board, Pinterest will prompt you to save some pins to your new board. You can save a few if you see any that are relevant, but if not just exit the window in the upper right corner. After that, Pinterest should take you to your board, where you can edit it.

– Give it a description (don’t forget to use keywords here!)

– Start inviting people to join as contributors

Joining Pinterest group boards is definitely time-consuming, and sometimes you have to jump through what seems like 23 hoops just to apply as a contributor.

I am a contributor to somewhere between 70-85 group boards, possibly more. (I really should make a spreadsheet and keep track of them, huh?)

It can be exhausting, but it doesn’t have to be.

I could probably be in way more group boards than I am, but I’m pretty picky about which ones I will actually take the time to request to join.

I spend a few minutes browsing the board to see if the pins actually fit within my niche. If I see a lot of low quality or spammy pins, it’s an immediate no for me.

Group boards with content that’s all over the place might confuse Pinterest, and if that’s the case, they definitely aren’t helping your blog traffic.

You need to tell Pinterest exactly what your pins are about. Part of that includes saving them to highly relevant and properly keyworded boards.

You can’t control how other people set up their group boards, but you can pick and choose carefully which ones you will ask to join.

Don’t just join group boards to join them. You have to do a little bit of homework if you want your Pinterest group boards to work for you.

I’ve compiled a list of over 50 Pinterest Group Boards for you to check out!

You can also join me on Pinterest to see all of the group boards I’m in and request to join my group boards.

If you found this post helpful, I’d love it if you shared it on Pinterest!

XO, M

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